The Ultimate Resource Guide on Link Building 2022

Search Engine Optimization (SEO) is a process of improving the visibility in search engine results. Link building is an art and a skill. If you want to rank in the search engine results and stay there, then you need to master this art and skill. But where do you start?
This guide will give you everything you need to know about link building. We will look at the different approaches to link building, the different types of links, and the different tools that you need to help you build them.

Link building is the process of acquiring links from other sites to your webpage to increase its SEO. Links are also a reflection of popularity: if you have major websites linking back to yours, there is a chance that search engines will put you higher in the rankings and more people will visit your site!

Some links you get won’t be the result of a campaign or deliberate strategy. We know because it happens to us too. The site you’re linking from may be covering a news story and linking to other sources, or simply linking to another site because they think it’s interesting.

Search engine optimization rankings are very competitive in this day and age. You always want to be striving for what is regarded as the best at the end of the day – i.e., having the most relevant and well-positioned results for a particular keyword or phrase on Google, Bing, etc. This is achieved by following a set of standards over an extended period so that search engines know exactly where your website stands in terms of authority in its field.

If you’re interested in obtaining long-term success with your link building campaigns, you may find it useful to try out a range of strategies and techniques. You can increase your chances of ranking well in search engines by building a community or authority around an online subject, making sure that when you submit content for your site, you are also creating fresh and authoritative articles which add value to the ‘idea space’ which already exists.

Most of the people who run a website or blog need to often do Search Engine Optimization (SEO). If you want to get ranked higher on the search engine result pages, you will need to do link building. There are different types of link building strategies. Each of these link building strategies has its benefits. This blog will talk about a few of the common link building strategies and the types of links we have.

There are three types of links:

  • Inbound links
  • Outbound links and
  • Internal links

Inbound links are when other sites link back to your site. Outbound links refer to when you point to other sites from your site. And internal links are referred to when you link from one page on your site to another page on your site. This is important because you want all your pages of the website linked together naturally so that it is easy for visitors and search engines to navigate around the site.

Link building is an ongoing process. The life of a link is usually short. Sites like Reddit, Digg, and Slashdot only keep links visible for a few days. Fortunately, sites like these are just the tip of the iceberg. There are plenty of other sites that keep links online for weeks or even months. This blog will introduce you to 6 of the best evergreen link building strategies.

1. Guest Blogging

Guest posting

During the foundational stages of your company, it’s important to get a lot of attention from various sources to get your name and brand out there. Not only will guest blogging be beneficial for getting traffic that you can then convert into income-producing leads but running this type of content on your website can also increase search engine optimization because of its ability to rank your business within social networks such as Google+ and Facebook.

Must Read: Guest blogging; does it still works this 2021?

Guide on link building
Photo credit: Getty Image

Using images to attract readers and gain more links is an interesting strategy. Images do draw traffic which can directly translate into a broader audience or an increase in search engine rank ––especially if the image contains something relevant or useful, like a link to a helpful article for example.

However, it’s important not to simply upload an image with little to no content about the picture itself because that would be considered spam by Google and could have serious consequences when trying to attract organic search engine traffic in the future.

For example, consider having images that are linked back to pages on your site; this way when someone clicks on the images you’ve included, they will see an informative page containing all of the details you might think are necessary such as additional information, product specifications and even reviews from previous customers who are seemingly satisfied with their purchase.

However, you should still set up Google Analytics filters to monitor traffic from your image embeds so that you can tell if people are using them as a jumping-off point for exploring your blog beyond the post itself. After all, it would be a shame if all that traffic is driven to your images was never being converted by going beyond the initial image itself and exploring the rest of your content!

Guide on link building

Broken link building is the act of finding backlinks that lead to 404 error pages on other sites and reaching out to them to offer help by suggesting they replace their link with one leading to a similar page on your website. It’s a great way to get backlinks while also offering value, which counts as a company investment and could lead you on the path to getting something out of such investments (aka backlinks) in your future.

Most bloggers take a mixture of two types of content and post them on their websites. Some are for promoting their business, others are for educating their audience about specific topics in return for them viewing advertisements or links. These backlink providers now represent a new prospect in your online journey.

Visit the page that has the broken link to see whether there is a replacement you can suggest, knowing that it will help both parties. If there’s not an exact match but you have something similar to suggest, they might be interested. There might even be the odd occasion where they mention how much they appreciate how thoughtful you’ve been before linking to your website. You can use link assistant to analyse your competitor’s backlinks.

4. Blog and Forum commenting

Link building

This approach is very similar to the one outlined above, but this time focusing strictly on forums and blogs. Finding relevant forums that your target audience commonly discusses can lead to valuable insight into their actual desires and help you shape a product people want.

When it comes down to blogs, you can join the conversation by commenting on what you find interesting or helpful as well as contribute your own two cents worth of insight once in a while.

Read also: 70+ DA do-follow blog commenting site

Link exchange
Photo credit:

This strategy of link exchange is the most questionable one – and it’s not even the best by a long shot. If you use this particular strategy, Google may lower your website ranking. Reciprocal link building is when you create links out of context with other pages and put them on sites that will not improve or add much value to your project in any case. It’s an agreement between two site owners who place mutual do-follow links with keyword-filled anchor text.

A do-follow link is a link that search engines will follow. For example, in an HTML anchor tag, the “href” or “hypertext reference” attribute controls whether a link is followed or not, and for search engines, this is what determines if a link should be followed.

Links like these are primarily used to pass authority to another page, increasing its PageRank, although they can also serve as navigation between internal pages of sites, which may be preferred over other site navigation methods in cases where users are likely to click on links instead of navigating through menus, tabs and buttons.

Link building strategy

Link building is a strategy that helps create links to your website. You can either buy them or you make them by reaching out to people on the Internet and asking them to add links from a page of their site which links back to yours. While there are risks in link building, there is no problem with it. As long as you use metrics like the quantity and quality of backlinks to track whether your efforts have been successful or not.

When it comes to outreach, use common sense. Treat other people with respect and you’ll deal with them in kind. Treating others like they are a hindrance will get you nowhere and social sites are proof of this, as they will quickly ignore any spam that isn’t relevant to the community in question.

Contact only genuinely interested people whenever possible, this is especially important when asking for promotions or new content on sites such as Twitter or Facebook, where you should be looking for groups that revolve around your target audience/client base.

The more relevant the post/promotion on such a page, the higher its chances will be seen by other users and thus willing participants who can see the value of your promotion or request will be. Also, remember you only have a certain period before someone stops answering emails altogether so use your connections wisely!


Link building is an essential part of most SEO campaigns, but it can also be the most difficult. Understanding how to build links takes time and effort and it’s easy to make mistakes. That’s why we’ve created this ultimate list of resources to help you learn everything you need to know about link building. We hope you enjoy it and that it helps you grow your business!

Originally posted on December 25, 2021 @ 11:14 pm

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